Internet marketing consultant

Good information about Internet marketing consultant from ttp://www.searchcommander.com/

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As an Internet marketing consultant, I used to separate Search Engine Optimization and Internet marketing, believing that the latter meant strictly “paid listings”, as in pay per click or banner ads. Now however, I’ve come to believe that the entire picture must be considered for any balanced search engine campaign.

For example, my own website may rank on the first page for “Internet consultant” but it does not rank well for the phrase “search marketing”. Therefore, to maximize my visibility, pay per click advertising could be utilized to be visible on the first page for the “search marketing” phrase.

If I wanted to increase my organic visibility for the phrase “search marketing” then I would have to add more relevant quality content, and obtain more reputable inbound links from other websites. A short term fix though, would be to bid on phrases that I don’t rank well for organically.

As organic search rankings change, so does the needs for paid listings, and “search engine optimization” and “Internet marketing” have never been more closely aligned than they are at this point in time.

Organically, great search engine rankings are achieved through a combination of many factors, but in the end, it really all boils down to just three things, in my opinion.

1. Site Structure
2. Content
3. Links

Global Franchise Leader

Five Generations of WSI

Being a significant player and leader in the ever changing Internet industry, WSI has witnessed an evolution through 5 generations or 5 Gs of the Internet.

G1 was all about flat brochure ware websites, which was the first stage on the Internet and that’s what our franchisees first provided to customers.

• People were simply surfing the Internet, there was no real functionality in websites.
• Business owners needed a website to simply satisfy their ego and our franchisees were ‘techies’ at the time.
• WSI franchisees were provided software that enabled them to develop these types of websites.

G2 saw that the customers were now utilizing the Internet; they were interacting with websites.

• They wanted more than just information; they wanted dynamic websites. This resulted in a major shift in the product and service portfolio as well as the delivery model for WSI.
• This is when our franchisees actually became Internet Consultants and the Internet Business Analysis (IBA) process tool was introduced.
• WSI Consultants now started going in to consult with companies about how to make their websites more dynamic.
• It was at this time that our Internet Consultants were no longer building the websites but in fact, WSI took over the development of these solutions. We were actually building the websites for our franchisees.

G3 was characterized with e-commerce hitting the Internet.

• This is when companies such as eBay and Amazon.com started selling products online.
• WSI leveraged the new opportunity by bringing on its flagship e-Commerce product called the World Merchant System.
• So huge was the demand for this product that WSI had to step up and innovate in order to meet the market need. This is when the WSI e-Marketplace was born.
• We brought on board production centres from around the world to help sustain the demand of delivery an maintain consistent quality for our World Merchant System.
• In order to be able to deliver these solutions worldwide on the required scale, we had to develop a systematized delivery approach which led to the Internet Lifecycle System ™ - A six phase process of delivery from the beginning of the analysis to the build, launch, testing and managing of a website.
• In addition to the birth of the e-Marketplace and the development of the Lifecycle, we also had to have a centralized location – or portal – to enable our Consultants to communicate with the production centres worldwide. Our proprietary communications portal, MAPS™ was a result of this need.

G4 was characterized by sales transactions now being conducted online.

• Companies started to overcome the issues related to security and saving billions in moving their manual transactions online.
• WSI again made a major shift towards consulting and education - educating companies on how to leverage the Internet and profit from it. This took us to where we are today, Generation 5.

G5 is where people now search the Web (as opposed to simply surfing the Web) and the whole economy moving online.

• The Internet now drives almost all commerce through search, research, and/or online transactions.
• Clients now need a distinct competitive edge with traffic to conversion marketing and effective, highly functional solutions.
• This is when WSI launched the Internet Marketing model with 5G (fifth generation) technology.

To learn more about our evolution and this rewarding opportunity please complete the Information Request form below or call us today!

1-888-678-7588 - USA & Canada
08-08234 6105 - United Kingdom
1-905-678-7588 – International

world leader in Internet marketing

About WSI - We Simplify the Internet

WSI is the world leader in Internet marketing, Web development and Web design.

Headquartered in Toronto, Canada, WSI has been developing profitable Internet Solutions for small and medium sized businesses (SMBs) since the mid 1990s. Our global network of over 1500 certified Internet Consultants in 87 countries is the largest of its kind and we’re steadfastly ranked the #1 Technology Franchise in the world by industry-leading Entrepreneur magazine.

WSI is committed to improving the profitability of its customers through the use of leading-edge Internet technologies, delivered by knowledgeable and service-oriented Internet Consultants. As more businesses join the struggle to harness the Internet’s potential for business growth and success, WSI is ready to effectively serve their needs with affordable Internet Marketing and innovative website solutions.

Over the years, WSI has inked several strategic alliances, partnerships and membership of industry associations that give its Consultants a distinct edge in the marketplace. Industry accreditations, recognition programs, awards and achievements contribute to our sustained and consistent leadership position in the Internet services industry, impacting all members of the value chain. Our membership with the International Franchise Association (IFA), Canadian Franchise Association (CFA), Canadian Marketing Association and SEMPO (Search Engine Marketing Professional Organization) gives our Consultants access to advanced training and resources. It also enables us to focus on continuously enhancing our franchise offering, gathering and sharing best practices within the WSI network and staying in touch with end customers to always meet their needs.

When you work with WSI you can be sure you’re working with a leading edge company that not only contributes and incorporates the best practices in its field, but also sets new benchmarks and raises the bar for others to follow.